In today’s online landscape, deck builders need more than just skills to succeed. The internet is where most homeowners look for home improvement services, making online marketing essential. Whether you work alone or run a larger deck-building business, having a strong online presence can help you attract more customers and grow your business. In this guide, we will explore the best online marketing strategies every deck builder should use.
1. Build a Professional Website
Your website is the foundation of your online presence. A well-designed website can showcase your past work, provide essential information about your services, and turn visitors into customers.
Key Features of a Great Website:
- Mobile-Friendly Design – Many people will visit your site on their phones.
- Fast Loading Speed – A slow website can drive visitors away.
- Portfolio of Past Projects – High-quality images of your deck projects build trust.
- Clear Contact Information – Make it easy for potential clients to reach out.
- Customer Testimonials & Reviews – Positive feedback can boost credibility.
- Search Engine Optimization (SEO) – Use keywords like “best deck builder near me” to rank higher in search results.
2. Use Local SEO to Get Found
Since deck-building services are location-based, local SEO is important for getting found online. This helps your business appear in local search results and Google Maps.
Tips for Local SEO:
- Optimize Your Google Business Profile – Fill in all details, add high-quality images, and encourage customer reviews.
- Use Local Keywords – Include phrases like “deck builder in [your city]” on your website.
- Get Listed in Online Directories – Sites like Yelp, Angi, and Houzz can improve your local visibility.
- Encourage Customer Reviews – Good reviews help your business rank higher and build trust.
3. Use Social Media to Connect With Customers
Social media platforms like Facebook, Instagram, Pinterest, and YouTube are great ways to engage with potential customers and show your work.
Social Media Best Practices:
- Share High-Quality Project Photos & Videos – Before-and-after images attract attention.
- Post Customer Testimonials & Reviews – Social proof helps build trust.
- Engage With Your Audience – Respond to comments, answer questions, and share useful tips.
- Use Hashtags & Location Tags – Helps more people find your posts.
- Run Contests & Giveaways – Encourage followers to participate and share your brand.
4. Use Paid Advertising to Reach More People
Online advertising, such as Google Ads and Facebook Ads, allows deck builders to reach their target audience quickly. Unlike SEO, which takes time, paid ads can bring immediate traffic to your website.
Advertising Tips:
- Target Local Keywords – Ads with phrases like “deck installation near me” can bring in serious leads.
- Use Location Targeting – Show your ads only in your service area.
- Optimize Landing Pages – A well-designed landing page increases conversions.
- Test Different Ads – Experiment with images, headlines, and call-to-action buttons.
- Retarget Visitors – Show ads to people who visited your site but didn’t take action.
5. Use Email Marketing to Stay in Touch
Email marketing is a cost-effective way to stay in touch with potential and past customers.
Email Marketing Tips:
- Send Project Updates & Newsletters – Keep your audience informed about your latest work.
- Offer Discounts & Promotions – Encourage potential customers to take action.
- Follow-Up With Past Clients – Ask for referrals and repeat business.
- Personalize Your Emails – Use the recipient’s name and send content that interests them.
6. Create Helpful Blog Content
A blog can help establish your expertise and improve your website’s SEO. Writing about deck-building tips, maintenance advice, and industry trends can attract visitors and position you as an expert.
Blog Topic Ideas:
- “How to Choose the Right Decking Material”
- “5 Deck Maintenance Tips for Longevity”
- “Why Composite Decking is a Smart Investment”
- “The Latest Trends in Deck Design”
Make sure your blog posts include relevant keywords and share them on social media for more exposure.
7. Use Videos to Showcase Your Work
Videos are one of the best ways to engage with customers online. A well-made video can show your craftsmanship and educate potential clients.
Video Ideas:
- Project Walkthroughs – Show your work from start to finish.
- Customer Testimonials – Video reviews build trust and credibility.
- DIY & Maintenance Tips – Teach homeowners how to care for their decks.
- Behind-the-Scenes Footage – Give potential customers insight into your process.
Platforms like YouTube, Instagram Reels, and TikTok are great for sharing video content.
8. Manage Your Online Reputation
Online reviews can make or break your business. Most customers check reviews before hiring a deck builder.
Reputation Management Tips:
- Ask Happy Clients to Leave Reviews – Request feedback on Google, Facebook, and Yelp.
- Respond to All Reviews – Thank customers for good reviews and address concerns professionally.
- Handle Negative Reviews Well – Offer solutions and show that you care about customer satisfaction.
9. Join Online Communities & Forums
Engaging in online communities related to home improvement and deck building can help you generate leads.
Where to Engage:
- Facebook Groups – Join local homeowner groups and offer advice.
- Reddit Communities – Participate in subreddits like r/HomeImprovement.
- Quora & Houzz – Answer questions related to deck building and link to your website.
10. Track Your Marketing Results
Regularly checking your marketing efforts ensures you are investing time and money in the right places.
Tools for Tracking Performance:
- Google Analytics – Track website traffic and visitor behavior.
- Google Search Console – Monitor your SEO performance.
- Facebook & Google Ads Manager – Analyze ad performance and return on investment.
- SEO Tools (like SEMrush or Ahrefs) – Track keyword rankings and competitor strategies.
If something isn’t working, adjust your approach and try new strategies.
Conclusion
A strong online marketing strategy for deck builders can attract more customers, increase brand awareness, and grow their business. By focusing on website optimization, local SEO, social media, paid advertising, email marketing, and content creation, you can stand out from the competition and generate more high-quality leads. Implement these strategies consistently, track your progress, and refine your approach to achieve long-term success.
Ready to take your deck-building business to the next level? Start using these online marketing strategies today and watch your business grow!
