Are you tired of managing multiple systems that don’t communicate with each other, making your operations less efficient? Frustrated with having to manually re-enter customer and order details between your floral POS software and website? As a busy florist, you don’t have time to waste on these redundant tasks – you need integrated technology that works as seamlessly together as the beautiful floral arrangements you create. How? Let’s know it.
Why integrate your POS system with your website?
Integrating your florist POS system with your website is beneficial for both you and your customers. When this is done correctly, it can streamline operations and provide a seamless shopping experience. As a florist, having an integrated POS allows your customers to easily shop and pay for floral arrangements online.
Setting up the connection between your POS and website
To connect your POS with your website, you will first need both systems. For your POS, we recommend using a cloud based florist software since they typically offer website integration features.
Once you have your POS set up, contact the provider to discuss integrating it with your website. They can provide details on how to set up the technical connection and what data will be shared between the systems. The POS provider may also offer tools to simplify the integration process or help from developers.
Settings will need to be configured so customer details, order contents, and payment information flow seamlessly from your website to the POS for order fulfillment. Testing the integration is important to work out any issues.
Benefits an integrated POS-website provides for customers
An integrated POS and website give customers a convenient and unified shopping experience. Some key customer-focused benefits include:
One-click checkout: After adding items to their cart online, customers can checkout in just a few clicks without re-entering shipping or payment details.
Order tracking: Customers can log in to view past orders, get order statuses, and track deliveries – all in one place.
Loyalty integrations: If you offer a loyalty program, they can earn and use rewards earned both in-store and online.
Consistent experience: Whether browsing products online or in your retail store, customers see the same selection, descriptions, and pricing. It feels like one extended storefront.
Multiple payment options: Customers have the flexibility to pay online with credit cards or pay later options like invoicing.
Benefits for your floral business operations
While the customer sees benefits to a smooth experience, your business operations also see tangible gains from a connected POS and website system:
Single source of truth: Having one set of product/customer data across sales channels avoids inconsistencies and wasted effort updating multiple places.
Real-time order and inventory visibility: You can see new online orders in your POS and track stock levels across sales channels in one system.
Faster order processing: Online orders instantly appear in your POS for quick fulfillment without re-entry of details.
Robust reporting: Pull consolidated sales reports showing performance of both brick-and-mortar and online efforts.
Better analytics: Gain insights into what customers are buying where to optimize assortments, promotion tactics, and more.
Less wasted time: Staff doesn’t need to spend time entering online orders or rekeying customer data, freeing them for other important tasks.
Steps for integrated ordering and fulfillment
Here are the typical steps in fulfilling an order that is placed through an integrated florist website and POS system:
- A customer visits your website and adds bouquet designs and other items to their cart.
- During checkout, they enter their shipping and payment details which are securely passed to your POS.
- In your POS, you will see the new online order appear along with the customer’s information.
- Production staff can then pick and arrange the floral items to fulfill that order.
- Once complete, the order is marked as such in the POS which updates the order status in real-time on your website.
- Your delivery team then handles shipping the order to the customer with all the needed details synced between systems.
- The customer receives order updates and can log in later to view past order histories or sign up for your loyalty program.
With everything flowing smoothly behind the scenes, customers experience a convenient shopping process while you gain operational efficiencies through integrated order management.
The benefits of choosing a cloud-based POS for integration
The best POS systems for syncing with your website will be cloud-based rather than in-store hardware terminals. Here’s why:
- Flexibility to access from any internet-connected device whether in your shop or remotely.
- Automatic syncing of database changes like products or customers across your sales channels.
- Vendors make regular updates rapidly available via the cloud to fix issues or add new features.
- Integrations are web-based which simplifies the technical connections to your website.
- No procuring or maintaining local servers or troubleshooting hardware failures.
- Analytics and reporting can pull sales information from all points of sale together.
- Saves on upfront costs versus buying dedicated POS terminals for each device.
Hana Florist POS is a leading cloud-based point-of-sale system designed specifically for florists. Not only does Hana POS offer all the features you need to efficiently run your retail or delivery business, we also specialize in seamless website integration and SEO for florists’ website services.
